Flight Boarding Pass Advertising is an innovative and highly targeted form of advertising that leverages boarding passes issued to passengers at airports. This form of advertising is placed directly on or within the boarding pass, offering... More

Flight Boarding Pass Advertising is an innovative and highly targeted form of advertising that leverages boarding passes issued to passengers at airports. This form of advertising is placed directly on or within the boarding pass, offering brands an opportunity to reach a captive audience in transit. Flight Boarding Pass Advertising offers a unique and highly effective way to target an engaged, mobile, and often affluent audience. Less

Thermal paper is a special fine paper coated with chemicals which will change color when exposed to heat. Even though most printers now use thermal paper to improve business efficiency, it’s important to identify thermal paper from other types of... More

Thermal paper is a special fine paper coated with chemicals which will change color when exposed to heat. Even though most printers now use thermal paper to improve business efficiency, it’s important to identify thermal paper from other types of cash register paper. It’s easy to recognize thermal paper. Just Scratch the paper quickly with your fingernail. If it leaves black mark, the paper roll is thermal type.  If it’s not, don’t make judgement so quickly. Try other side of the paper. Because for some specific thermal printers, thermal paper surface is rolled inside. After this step, you know whether the paper is thermal paper or not. If it’s not thermal paper, then it’s bond paper or carbonless paper. Bond paper and carbonless paper is used for dot-matrix printers. It will show image under pressure. Bond paper is 1 ply paper while carbonless paper has 2-3 plys and in different colors like pink/yellow/green. To simplify, here is the difference for them: Thermal paper: leave mark after scratching. Bond/woodfree Paper: 1 ply, no mark Carbonless Paper: 2-3 ply, no mark Now go to recognize thermal paper Less

About SADC: The Southern African Development Community (SADC) is an inter-governmental organization headquartered in Gaborone, Botswana. Its goal is to further socio-economic cooperation and integration as well as political and security... More

About SADC: The Southern African Development Community (SADC) is an inter-governmental organization headquartered in Gaborone, Botswana. Its goal is to further socio-economic cooperation and integration as well as political and security cooperation among 15 southern African states. It complements the role of the African Union. Thermal Till Roll Market Analysis: Thermal paper is a special paper coated with special chemicals that are activated when exposed to heat. The activated chemicals produce a specific color (usually black). The heat source is typically a thermal printer. Whenever you are drinking some coffee in Starbucks or withdraw some cash in the bank ATM machine, or even parking your car in the parking lot, you need a receipt to record the essential information (such as how much you consume, the store name, location, your card number, etc). The receipt paper we use for this every day is thermal paper. The Popular Till Roll Sizes Used in the Southern Africa Market 80mm x 83mm thermal till roll 80mm x 80mm thermal till roll 57mm x 50mm thermal till roll  57mm x 40mm thermal till roll In summary, there is a BIG market for thermal paper rolls in the southern Africa region. Less

Advertisers are always looking for the most effective ways to promote their products or services. This search involves several key factors: The advertising medium’s ability to reach targeted customers Its ability to grab a customer’s... More

Advertisers are always looking for the most effective ways to promote their products or services. This search involves several key factors: The advertising medium’s ability to reach targeted customers Its ability to grab a customer’s attention Its ability to reach a large number of prospective customers Whether or not it will offer a favorable ROI Retail and financial institutions typically rely on magazines, outdoor billboards, television, radio and the internet to deliver their ad messages. Though these platforms have the capacity to reach a wide audience, they can be quite expensive and measuring their ROI is often difficult. There are other, more affordable advertising platforms such as thermal paper receipts, which are capable of delivering effective results for retailers and financial institutions, and offer the ability to measure ROI. Issuing receipts after a purchase is a normal transaction. So customers shopping in retails stores or conducting business at a bank or credit union often expect to receive a paper receipt. Advertising on your thermal paper receipt has the following advantages: It is a targeted medium, as customers are already aware of your company and would be receptive to purchasing your products or services Most customers will confirm if the receipt is accurate, giving them an opportunity to read your promotional message Many customers will hold onto their receipts for future reference, extending the shelf life of your ad message and an opportunity for repetitive viewing The receipt can be part of a redemption process, allowing you to measure actions taken on the ad campaign and its subsequent ROI Thermal paper receipt advertising proves to be efficient and cost effective way of delivering ad messages to a specified audience. Whether advertising on ATM paper or POS paper, feel free to contact us to discuss your needs. Less